Visa Describes NFTs As Promising Means To Engage With The Fans

Visa now makes a full head plunge into the NFTs following its evaluation of the technology behind the assets. The global payment giant described NFTs as having the potential to serve as the engagement medium for fans. Visa made this description through its recent whitepaper publication.

The publication suggests that Visa sees non-fungible tokens as a crucial innovation during the recent pandemic. The publication observed that strict restriction orders cause a limitation to live sports, music festivals, and entertainment.

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The emergence of NFTs came when fans are eager to join digital communities that portray their favorite sports teams and artists.

Professional sports got the hardest blow from the pandemic. There’s an estimation of an $18 billion revenue loss across the major global leagues.

Visa envisages that this further pushes for the need for revenue diversification and more focus on technology. This will bring repositioning for more business growth opportunities and gain more fans’ attention and participation.

According to the report, NFTs are attractive to fans, leagues, teams, talents, and collectors. It further unveils the peculiarity of the NFTs as the basic sources of fan engagement, fresh revenue streams, and customer relationship management. However, the major utility situations of NFTs so far are art, gaming, and collectibles.

The release of the whitepaper came with an announcement from Visa on the purchase of CryptoPunk 7610, its first NFT. Visa bought the NFT for $150,000, and the token has its proof of ownership stored on the Ethereum network. The collection comprises 10,000 unique NFTs.

Industry sources record the sales of 2,519 CryptoPunk collectibles within the past 30 days—the sales sum amount to $467.4 million. The highest-grossing sale within the period falls on CryptoPunk 7252, sold for 1,600 ETH, worth $4.5 million.

Besides the increased adoption for CryptoPunk, NFTs are also gaining popularity in other niches. There’s a report that the NFT marketplaces net sales in August will surpass $900 million.

This sets the industry’s new record. The previous record, set in May, was when the net NFTs sales hit $255 million. The month of May saw the crypto markets reaching new all-time highs and then proceed to a multi-month correction experience.

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Visa’s plunge into NFTs is not a surprise move as the company already has a growing interest in cryptocurrencies. The firm had a recent agreement with Zipmex, a crypto platform.

This results in the provision of crypto payment integration within the Asia-Pacific region. In addition, earlier in the year, Visa confirmed its commitment to establishing crypto payment and fiat on-ramps. This was its move to boost the class of digital assets.